Editing for copy you already have

One page. One price. Honest notes.

You wrote the page; a person reads it cold and tells you what to change and why. The name is aicopyryter, with a y, and the reading is done by people.

NOTE 1The headline names a feeling. Name the product instead, and put the feeling in the next line.

NOTE 2"Quality" does no work here. Say what makes it so, in one measured detail.

Example: home page, Fernwick Bakery

Bread with heart1

We bake quality2 loaves every morning for our neighbors. Order today3 and taste the difference.

Open Tuesday to Saturday.4

NOTE 3"Order today" asks before the page has earned it. Move it under the loaf list.

NOTE 4Good: hours are easy to find. Keep this, and add the street.

What comes back

Numbered notes

Each note points at a spot on your page and says what to change.

The reason

Every note says why, so you can disagree with it and be right.

Your words stay

The reader marks; you write. Nothing is rewritten for you.

Example plan

example $79

per page, example turnaround two business days

All figures on this page are examples.

Ask about this name

This name, with this service, is for sale.

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